Brand Strategist · Fractional CMO
I am Rohini Dhar
I am Rohini Dhar
Organic Growth Specialist with 20+ years of experience in B2B marketing strategy, personal branding, and content marketing. Thus, helping organisations drive demand generation and improve customer engagement.
20+
Years in brand & growth strategy
Today, as an independent brand and marketing consultant, I leverage my extensive experience to guide businesses in their branding and marketing endeavors, nurture brands online and create memorable brands through my company, Wisetree Brands.
Drawing on decades of experience, I help founders and CXOs shape compelling personal brands that bring their passion, commitment, and unique perspective to the world. Thus, through Beacon, I am developing a proprietary method to create high-impact roadmaps for personal branding. My passion for coaching and mentoring freshers on the cusp of joining the workforce, equipping them with essential skills needed to thrive in high performance workplaces, through my training academy – The Foundry
The journey
Two decades, one consistent mission.
Every chapter built on the last — from hands-on marketing execution to brand strategy, to building a practice that helps others do the same.
Read the Blog →Now
Founder — WiseTree Brands, The Beacon & The Foundry
Running a boutique B2B marketing practice — brand strategy, fractional CMO advisory, personal brand coaching, and early-career training.
Past · Global IT Firm
Vice President Marketing
Led brand and demand generation strategy — including a campaign that delivered a 300% boost in brand awareness across key markets.
Past · Marketing Agency
Associate Marketing Director
Built and scaled content-led brand strategies for enterprise clients, driving measurable engagement and market positioning shifts.
Early Career · Finance
Marketing & Client Engagement
Hands-on roles in demand generation, client engagement, and Marketing Communications.
How I work
What you can expect working with me.
Beyond the methodology, these are the things that shape every client relationship I build.
Clarity
Most B2B companies don’t have a marketing problem. They have a clarity problem. They run campaigns before their brand is defined leading to Wasted budget, confused buyers and marketing teams that work hard but can’t prove ROI. I help CXOs and CMOs refine that sequence and turn brand investment into predictable commercial outcomes.
Credibility
Scaling brands across Europe, Americas, APAC and ANZ – from global IT services firms to specialist membership associations. I’ve managed multi-crore marketing budgets, led product launches in 45 days and consistently delivered triple-digit growth in brand visibility and pipeline metrics.
Invested partnership
I treat your brand as if it were my own. Integrated plans with weekly cadences, rapid hypothesis-driven tests (1-4 weeks, clear KPIs), AI-augmented workflows and continuous optimisation of organic channels used strategically to amplify what’s working.
Find me elsewhere
Let’s stay connected.
Ready to work together?
Let’s build something that lasts.
Stand out from your competitors, navigate complexities and thrive in uncertainties, by allowing us to create a consistent plan and detailed execution, so your brand outlives the competition. There’s a way to work together.