Harness your most powerful asset – YOU. Visionary Founders and CXOs, your brand is what B2B Clients, Investors and Partners buy into. Not to mention how inspired employees feel about socially engaged Executive Leaders. A 2022 report from Brunswick found that 80% of employees prefer working for a CEO who engages with people on social media. Seen as technologically advanced and effective, your personal brand directly impacts business in ways that you cannot imagine.
According to Weber Shandwick’s ‘The CEO Reputation Premium’, 45% of a company’s market value is attributed to the reputation of its CEO. This influence extends to B2B buying decisions, where a strong personal brand can be a deciding factor. Choose our service – Beacon if you’re looking to reinvent your brand, or just start from scratch. We guide you through each of the steps to build a compelling, professional profile online, one that will resonate with your target audience and position you in the sweet spot, for maximum success.
According to Edelman , 45% of decision-makers use thought leadership content to vet organisations they may do business with.
A refined personal brand reflects your sincere approach to your values and vision that you hold onto steadfastly. This makes a compelling story where the Company’s brand promise seamlessly aligns with that of the Leader, creating confidence in the business and boosting sales.
Consistently articulating your authority on topics and trends produces a cascade effect that establishes you as a credible expert, not only in the industry, but also as a formidable Leader among peers and investors.
More than ever, companies want senior Leaders with strong social skills and emotional intelligence,” says research by Raffaella Sadun and Joseph Fuller. Communicate your vision, values and thoughts to construct a positive framework that conveys authority and authenticity.
Your company’s brand reflects you, as investors and potential talent perceive the company through the lens of its Leader, who most often shapes the organisation’s culture. Thus, your uniqueness stands out in a sea of Companies that vie for the attention of the same target audience.
A refined personal brand reflects your sincere approach to your values and vision that you hold onto steadfastly. This makes a compelling story where the Company’s brand promise seamlessly aligns with that of the Leader, creating confidence in the business and boosting sales.
Consistently articulating your authority on topics and trends produces a cascade effect that establishes you as a credible expert, not only in the industry, but also as a formidable Leader among peers and investors.
More than ever, companies want senior Leaders with strong social skills and emotional intelligence,” says research by Raffaella Sadun and Joseph Fuller. Communicate your vision, values and thoughts to construct a positive framework that conveys authority and authenticity.
Your company’s brand reflects you, as investors and potential talent perceive the company through the lens of its Leader, who most often shapes the organisation’s culture. Thus, your uniqueness stands out in a sea of Companies that vie for the attention of the same target audience.
A refined personal brand reflects your sincere approach to your values and vision that you hold onto steadfastly. This makes a compelling story where the Company’s brand promise seamlessly aligns with that of the Leader, creating confidence in the business and boosting sales.
Set up a meeting today to explore the full potential of your Personal Brand.