Rohini Dhar > Resources > Impact Stories > Create a socially engaged talent force that amplifies the social equity of the brand

Establishing India as the Most Socially Engaged Market Globally, for a human- centric engagement firm.

About the Company

A Community-building focused firm that creates memorable and engaging experiences through omnichannel and omniplatform touchpoints, that bring people together.

KEY GOAL

Create a socially engaged talent force that amplifies the social equity of the brand.

STRATEGIC RESPONSE

Recognising the untapped potential of social media within the organisation, that boasted of 1500+ employees globally, the team in India adopted a first-mover approach. They established the region’s first social presence across all major channels, including Facebook, LinkedIn, Twitter, and Instagram, laying the foundation for sustained audience growth and engagement. We aimed to establish an omnichannel presence to foster consistent community interaction, and use data-driven insights to intensify efforts. Initially the aim was not to compete with other regional offices worldwide, however, the intensive effortscatapulted the India region into the most socially engaged market in the organisation, globally. This success not only enhanced brand visibility but also positioned the region as a model for the global social media strategy, setting new standards for brand visibility and stakeholder engagement.

MEASURABLE IMPACT

  • Most Socially Engaged Market Globally
    India outperformed all other regional offices in terms of social engagement metrics, including reach, follower growth, and engagement rates.

  • First Market to Establish Omni-Channel Social Presence
    By launching and maintaining an active presence on multiple platforms, the India team set a precedent for other regional offices of the company.

  • Maximum Engagement
    The combination of localised content, strategic campaigns, and community engagement resulted in record levels of interaction across platforms, including double-digit growth in followers and 49% higher number of social conversations.

Most Socially Engaged Region Globally

First Omni-channel Presence

49%

higher number of social conversations

HOW THIS WAS ACHIEVED

  • Omni-Channel Social Presence
    The India team was the first to implement a fully integrated social strategy that spanned multiple platforms, each tailored to the unique preferences of their audience segments. LinkedIn was used to communicate about organisational achievements, milestones, media releases, case studies, etc., while Facebook and Instagram focused on employee and other stakeholder engagements.

  • Localised Content Creation
    Understanding the nuances of regional preferences, the team developed localised content that resonated deeply with the Indian audience. This included culturally relevant campaigns which were then optimised for each platform to drive engagement.

  • Consistent Community Engagement
    Rather than merely pushing out content, the team prioritised community engagement, actively responding to comments, initiating conversations, and fostering discussions across all social platforms. This built a loyal and highly engaged follower base over time. By tracking engagement metrics—such as likes, shares, comments, and conversions—across platforms, the team was able to optimise their approach in real time, delivering consistently high engagement.

  • Collaborations and Campaigns
    Partnerships with local organisations helped amplify social reach. Special campaigns around important local and global events further enhanced visibility and created buzz.

#socialmedia #engagement

48% of organisations lack a clear plan for social media employer branding, with only 38% having a strategy to achieve these objectives. – Employer Brand
Strength Report, 2022, Talentview.

More Impact Stories