Building the Buyer Journey
Each B2B buyer journey is unique and specific, not only to the industry and sector, but also to each company, as various factors like employee strength, execution rigour and competitive advantage come into the picture.

Customised Marketing Mix
A multi-channel engagement strategy was developed around product launches, events, milestones, achievements and featured articles and interviews, disseminated via social media, website and press releases. Each campaign was tailored to the platform’s strengths and audience behaviour.

A ‘Beyond SEO’ Content Strategy
Implemented an integrated digital marketing strategy that was heavily focused on cleaning up the website, organic social, email marketing, and digital media to create multiple touchpoints with the target audience. Focus was on crafting compelling narratives that resonate with the audience’s aspirations and challenges, helping build an emotional connection with the brand. Used analytics and performance data to refine strategies in real-time, ensuring that marketing efforts were always aligned with business goals and market dynamics. And before we executed any of this, we made sure that the website is thoroughly optimised, from images to content, design and layout upgrade, reduced loading speed, and making sure to capture ‘zero day’ metrics, so that we had a solid understanding of how each metric grew at the end of each month, quarter and year.

Consistent and Calendarised Approach
Created a detailed marketing calendar to ensure consistent communication and campaign execution across all channels. A social media calendar that was created and designed in advance, for automatic publishing. Besides, engaging with Press Distribution agencies for all important achievements and milestones, created a cascade effect of mentions that boosted the brand. Participation in awards and events, and sponsoring some of them, gave automatic access to influential industry networks and advanced the brand’s visibility and equity. Regular reviews of campaign performance helped identify areas for improvement and ensured alignment with strategic goals

Process Efficiency
Continuous improvement, creation of blueprints and best practices documentation, helped speed up processes and established clear benchmarks for campaign planning, execution, and evaluation, reducing the time required to launch new initiatives. Regular team training and knowledge-sharing sessions fostered continuous improvement and innovation. A repository of best practices and case studies was developed to serve as a reference for future campaigns, which infused team with confident execution that resulted in driving consistent success.